Florida's Finest Raw Honey is all natural, 100% pure raw honey harvested from the finest honey bees and flowers in Florida. With new ownership underway, the honey company wanted a brand makeover and website appealing to an e-commerce user experience — aiming to make more sales online. As the design apprentice at Image Conscious Studios, I redesigned their brand/logo, created a system of packaging labels, provided original illustrations for the different flavors, and set up their website within a Shopify template.

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