The International Programs Office (IPO) at the University of Massachusetts Dartmouth experienced low application numbers in 2016–2017 for study abroad. To develop a presence of IPO on campus I designed an iconography set of travel destinations offered by the study abroad programs—as well as t-shirts for the peer advisors to wear during events. The silk-screened posters are freebies for students who make an appointment. Recently, we added a short motion graphic that guides students to IPO, coffee cup stickers advertising the study abroad fair, and computer de-cals.
