Empress

overview

Empress was ready to  evolve existing brand elements into a vibrant visual identity and digital experience that reinforced their mission of revolutionizing small molecule drug discovery.

focus
Web Design
Design Systems
Motion Graphics
role
Art Director
UI Designer
industry
Biotech
Science
agency
Image Conscious Studios

Visual Identity

The reimagined Empress visual identity draws power from their signature dot-grid motif, transforming it from a simple pattern into a visual metaphor for molecular discovery. By layering this geometric foundation with authentic human imagery, we created a visual narrative that bridges scientific precision with human impact.

The vibrant teal palette pulses with energy throughout the experience, complemented by a typography system that balances technical clarity with bold confidence—reflecting a company that's revolutionizing drug discovery ten times faster than traditional approaches.

Digital Experience

The digital experience needed to communicate complex scientific concepts without overwhelming users. We crafted an interface where purposeful motion reveals content much like Empress reveals therapeutic molecules in the human body, with intention and clarity.

Throughout the experience, interactive elements maintain a delicate balance: sophisticated enough to reflect cutting-edge science, yet intuitive enough to make revolutionary concepts accessible.

credits
Creative Direction: Adam Gesuero
UI Design: Danielle Sharples
UX Design: Katie Bumatay
Art Direction: Danielle Sharples
Motion Graphics: Danielle Sharples
Development: Adam Riggs
Project Management: Christine Page
Let's create together