Terrana Biosciences

overview

Establishing Terrana as a leader in RNA-powered agriculture through a bold, science-forward brand identity and website.

focus
Brand Identity
Motion Graphics
Web Design
role
Art Director
UI Designer
Brand Designer
industry
Agriculture Tech
Science
agency
Image Conscious Studios

Visual Identity

Terrana’s visual identity fuses nature and technology into a distinct, modern aesthetic. A modular grid system, pixelated crops, and dotted background textures bring a sense of structure and scientific rigor, while stylized collages and RNA abstractions humanize the brand.

Custom crop wireframes and blueprint-inspired layouts further reinforce Terrana’s position at the forefront of ag-biotech, transforming complex science into a clear, approachable narrative.

Logo Design

The Terrana wordmark is confident and modern, designed to feel engineered yet grounded. Geometric letterforms convey structure and intent, with subtle nuances that reflect the brand’s blend of scientific rigor and approachability.

It’s a mark that resists cliché biotech symbols while signaling a future-forward identity built on clarity and trust.

Digital Experience

The website introduces Terrana’s science through purposeful motion and clean, responsive layouts that guide users from intrigue to understanding. Interactions are designed to evoke a sense of engineered precision—hover effects that hint at pixels snapping into place, transitions that deconstruct and reassemble, and layered imagery that invites users to “look closer.”

The result is a digital experience that humanizes complex science, attracts top talent, and builds credibility with partners and investors alike.

credits
Creative Direction: Adam Gesuero
UI Design: Danielle Sharples & Katie Bumatay
UX Design: Katie Bumatay & Justin Perricone
Art Direction: Danielle Sharples
Motion Graphics: Danielle Sharples
Development: Katie Bumatay & Matt Tranzillo
Logo Design: Katie Bumatay
Project Manager: Ryan Sherwood
Account Manager: Zoe Moustos
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